The Indian Express carried a PTI (Press Trust of India) story yesterday about tent cinemas returning to Delhi as a part of the ongoing “100 years of cinema” celebrations. We found a couple of paragraphs at the end of the story rather interesting (click here to read the entire piece):
In India, among the pioneers of tent cinema, the most important name is that of J F Madan, a Parsi businessman who started ‘Elphinstone Bioscope Company’ in early 20th century in Calcutta (now Kolkata) and would do tent shows in the Maidan there. He later started the cinema halls by the name of ‘Elphinstone Picture Palaces’.
His ‘Elphinstone’ was also one of the few Indian companies, among other European production houses, which filmed the historic 1911 Delhi Durbar attended by King George V and Queen Mary.
His legend has survived today in the form of various ‘Elphinstone’ theatres spread across India.”
Now, we were aware that a New Elphinstone Theatre was operational up till sometime in the 1970s, off Mount Road. So, we did some searching and it turns out that there was indeed an Elphinstone in Madras as well. Manish Raj, writing for the Times of India, mentions the cinema hall in his piece of theatres in Madras of the yore (click here to read his entire story):
New Elphinstone Theatre in 1916 was inaugurated by the governor general of Madras and it was one of the first theatres in India to raise funds for the World War I through its shows. It housed the most unusual indoor sport — a boxing ring where amateurs sparred. When the film bubble burst, it later became Elphinstone Soda fountain, which sold beverages.
Given that there was a New Elphinstone, we realised that an Old Elphinstone had to be a part of this history. Historian S Muthiah, in his lovely piece titled “Cinema at Round Tana”, fills the gaps:
A New Elphinstone meant there had to be an old Elphinstone – and there was one, rooted in almost the beginnings of cinema-screening in Madras. The Elphinstone was located across Round Tana from the New Elphinstone on the site of Misquith Building, just west of the old Hindu building at the junction of Ellis Road and Wallajah Road. (Wallace) Misquith & Co., established in 1842 built itself a magnificent brick-exposed Indo-Saracenic building to house on the ground floor its showroom for musical instruments and, on the first floor, music salons which could be rented by the hour for anyone wanting to play any instrument.In time, Misquith’s’ became Musee Musicals and moved further down Mount Road, but in its heyday it housed the Lyric, a hall of entertainment that a man named Cohen established on the first floor when he took over Misquith’s in 1907.
In 1913, the Lyric began screening films, calling itself the Empire Cinema, but a fire in March 1914 closed it down. Later that year, J F Madan of Calcutta, owner of India’s biggest cinema chain at the time, took over the Empire and renamed it with that of his flagship, the Elphinstone. In 1915, Madan bought the Misquith Building and made the Elphinstone a permanent cinema theatre, the biggest and the first with a balcony in Madras.
Given that Dadasaheb Phalke’s “Raja Harishchandra,” the first feature length Indian film was released at around the same time that Empire Cinema was started (1913), we at TCRC were thrilled to find the various strands of our cinematic history crisscrossing. Unfortunately, we weren’t able to find a single image or photographs of the Elphinstone Theatre and this only served to remind us of the importance of archiving images of our cinemas’ golden past. Interested in helping this sort of archival effort? Volunteer at TCRC!